Aspera Named Challenger in 2020 Gartner Magic Quadrant for SAM Tools

For the third year in a row, Gartner has recognized Aspera’s its completeness of vision and ability to execute in the 2020 Gartner Magic Quadrant for Software Asset Management Tools. This year, we’ve risen to Challenger, which we believe says as much about the state of the Software Asset Management industry as it does about Aspera. While many Software Asset Management providers may have shifted to the ‘Spray and Pray’ method of SAM tool deployment, our tailored software license management solutions are designed around your specific needs.


Aspera is now USU

Aspera is now USU.
Same team, new name.


Challenging SAM tools to meet a changing market

The focus of software license management is evolving. It’s important to refine our Software Asset Management solutions to meet market challenges. We think that's one of the reasons that Gartner named Aspera as the only 'Challenger' in this year's Magic Quadrant for SAM Tools.

We don't just deliver a tool – we deliver customer success. This multi-faceted approach challenges more traditional, growth-driven Software Asset Management providers. Our customer-first focus on complex enterprise-level software license management delivers proven results year after year, yet it remains an anomaly in the SAM market.

Working with Aspera, from both a consulting and technology provider perspective, has been very easy and always given us an excellent return on our investment...SmartTrack was a clear choice for us as we had lots of data sources that needed to be rationalized and normalized, and it meant we weren't forced to spend more money on yet another discovery technology to allow us to bring the data into a SAM tool.

★★★★★ FIVE STARS Gartner Peer Insights, USU's Software License Management (formerly SmartTrack)

At Aspera, we're constantly challenging our team to innovate SAM solutions that meet the ever-changing market demands. Here’s why we’re proud to be named a Challenger in the 2020 Gartner Magic Quadrant for Software Asset Management Tools.


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Twenty years of not relying on our experience

We’re often hesitant to talk about the fact that Aspera is 20 years old, as if it’s a disadvantage in an industry that overvalues youth, hype, and disruption. Being a technology company with two solid decades of experience and innovation is nothing to hide.

In fact, bragging about 20 years in the SAM business isn’t about pointing to our experience, it’s pointing to our consistent ability to not rely on our experience. In Software Asset Management, conventional wisdom gets turned on its head. New tech or trends emerge. Leaders become followers. Incumbents disappear.

In fact, we have 20 years of experience in innovating new tools and services that meet the your shifting needs. A challenger’s mentality is critical for successful Software Asset Management, because SAM is never the same from one organization to the next.

Flexible, full-service software asset management

Every organization’s software license management challenges are unique, and a mass-produced, cookie-cutter SAM tool might seem like it would work for everyone, but that’s not the reality on the ground.

We understand this, because we’re there implementing our own software license management tools with you.

Focusing on enterprise-level Software Asset Management demands a flexible approach to solving unique, complex software license management challenges. This means developing and delivering great tools with a strong team of in-house experts and consultants who help with implementation, offer training, and stick around with technical support.

This is full-service SAM, and to do it well, you’ve got to do it properly. There are no short cuts, which is why we put in the time and effort to run a Proof of Concept (PoC). Front loading the process with a PoC lets our software license management tools and in-house experts deliver up to 30% in software license cost savings.

Aspera results challenge the SAM industry

Aspera customers are consistently honored with Software Asset Management awards for impressive, results-driven projects like cloud cost optimization and software license management optimization.

Offering flexible products and implementing them with our customers is a part of this success. We take that a step further by continually seeking out feedback from our customers to refine and improve our tools. Seek feedback. Iterate and optimize. Repeat.

As the Software Asset Management marketplace fills with more providers, companies seeking a software license management solution will naturally look at the giants. USU might not be a giant now, but – because we listen to our customers and work as a trusted partner – we stand on the shoulders of giants: our customers.

Challengers look ahead to the future of Software Asset Management

It’s easy for market leaders to lose focus on the future by relying on competitor acquisitions as a method of growth.

We’re investing on partnerships with companies like RayNet, and on products, like USU SaaS Optimization, to help you handle future challenges such as cloud migration. Discovery, inventory, accurate metering of SaaS consumption, and cloud cost optimization will be tomorrow’s challenges, and we’re ready and excited to work with you.

Of course, our software license management solutions continue to be grounded in the data center to reduce the costs, risks and complexities of all your software licenses. By innovating and developing our tools internally, we’re creating a software asset management portfolio that integrates seamlessly together in the complex IT environments which demand precision.

When it’s time to implement a new technology, you want to make sure the investment is worth it. We're here to help and are pleased to provide the Gartner 2020 Magic Quadrant for SAM Tools as a resource for you.

Learn more about our Software Asset Management solutions.

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Gartner, Magic Quadrant for Software Asset Management Tools, Roger Williams, Matt Corsi, Ryan Stefani, July 20, 2020. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

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