Why USU Software Asset Management Is Beating ServiceNow in 2025 — And What That Means for You

In the Spring 2025 G2 Momentum Grid® Report for Software Asset Management Tools, we earned the #2 spot overall — outranking major enterprise vendors like ServiceNow. That’s more than just good news. It signals a shift. IT and procurement leaders are no longer settling for bulky, overpriced platforms that only check the compliance box. They’re moving toward smarter, faster tools that do more — without costing more. That’s where we come in.

Built To Do More Than Just Manage Software

At USU, we call it ITAM — but yes, it includes full Software Asset Management functionality. From license tracking to vendor compliance to shadow IT detection, USU delivers more value with less friction. 

Here’s why more teams are switching from ServiceNow to USU:

• Optimization-first design
  Get clear insights into license usage, automate entitlement and cut shelfware fast.
• Higher user ratings
  In G2’s 2025 report, we outranked ServiceNow in critical categories like:
  • License Entitlement & Usage Management
  • Shadow IT Detection
  • Overall User Satisfaction
• No bundled pricing traps
  With USU, you don’t have to buy an entire ITSM suite just to manage your software assets. Our solution is flexible — standalone, scalable and designed to fit how you work.
• Seamless integration with ServiceNow
  Already using ServiceNow for ITSM? No problem. USU integrates directly, so you get full ITAM value without replacing your existing setup.

G2 Spring 2025: Real Recognition from Real Users

We’re honored to be recognized by thousands of IT, procurement, and software asset leaders across North America. In G2’s Spring and Winter 2025 reports, we earned:

• #1 in License Entitlement & Usage Management
• #1 in AI Text Generation (ITAM)
• #2 Overall Momentum Ranking for Software Asset Management Tools
• Top 3 for User Satisfaction
• Momentum Leader
• Most Likely to Recommend

G2’s Momentum Grid evaluates satisfaction, innovation, and adoption velocity — which makes this a clear signal: the market wants more modern ITAM solutions.

Why The “Free” SAM In ServiceNow Still Costs You

ServiceNow’s Software Asset Management features might be bundled — but bundled doesn’t mean better. Customers report big challenges, including:

• Lack of flexibility for hybrid IT environments
• Limited visibility into SaaS and cloud spend
• Steep learning curve and high implementation costs
• Poor user satisfaction compared to best-of-breed tools

USU solves these problems with automation, transparency and built-in audit readiness — so you’re always one step ahead.

Looking for Better ITAM Results in 2025?

Whether you're trying to avoid a software audit, get a handle on cloud costs, or finally eliminate unused licenses — USU ITAM gives you the tools to act fast and drive real savings.

• Book a personalized demo
• Explore the G2 Momentum Grid Report

You don’t have to settle for average. ITAM should save you time, money, and headaches — and USU is here to make that happen.