Rising software costs, audit risks, and inefficient usage make it more important than ever to manage your licenses wisely. Too often, businesses get hit with surprise charges from license audits. That’s where Software Asset Management (SAM) comes in.
With the right tool, you can see exactly what software you’re using, cut redundant licenses, stay compliant, and negotiate better deals with your vendors. The result? You save money and get more value from your IT investments.
That’s why we’re excited to share that we’ve been named a leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025. This report highlights the strengths and strategies of nine top solutions—and you can get your complimentary copy from us.
"To us, this recognition confirms our strategy of integrating Software Asset Management into a comprehensive IT Asset Management approach. With innovative AI and FinOps technologies, we help companies efficiently manage their software costs."
--- Dr. Benjamin Strehl, CEO of USU
"USU… has evolved from a pure-play SAM tool into an IT Asset Management (ITAM) solution that offers visibility into and optimization across Hardware Asset Management (HAM), Software Asset Management (SAM), and Software-as-a-Service (SaaS). With Thoma Bravo as a major stakeholder, USU emphasizes innovation in ITAM/SAM."
"USU’s superior vision is to enable hybrid enterprise IT management with a strong ITAM/SAM that enhances the broader structure of ITSM and ESM. USU is expanding into full SaaS management and has comprehensive FinOps coverage. AI is integral to its innovation, improving both user-facing functions like SAM chatbots and knowledge tools and back-end operations like EULA and SaaS license recognition."
"USU supports agent-based and agentless discovery, retrieving usage data directly from sources like Microsoft 365. Its customizable normalization process tracks assets on-premises and in the cloud; product use rights streamline license entitlement tracking. Financial features such as cash flow management, amortization, and cost allocation provide a full view of software spending. USU identifies licensing optimization opportunities during procurement and operations."
Software Asset Management within an ITAM industry is continuously on the move with new tools emerging or new vendors building through consolidations, each promising innovative ways to meet important use cases like IT asset visibility, cost optimization, compliance and risk management, or lifecycle management. With so many options and requirements, it can be challenging to identify the right solution for your ITAM journey.
Take time to match each provider’s strengths to your needs. And if you’re ready to get more value from your software investments, we’re here to help.
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Disclaimer
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.